Here’s the neatest thing I’ve received in the mail in quite a while… a coupon for 250 White Castle burgers for $99.99.
Yes, it’s a gimmick. A brilliant gimmick. You can click on the picture to see a larger version. Note the credit cards shown at the top, along with the note about the place being open 24/7. Isn’t it easy to picture five intoxicated college students pooling money very late at night to buy this? Granted, they’ll each eat eight or nine of them, throw up, and the rest of the burgers will be crammed into a mini-fridge until they’re thrown out in three or four weeks.
The point is you KNOW it’ll happen. Just like some hungry guy will brag that he really could eat 250 in a sitting and plunk down his $100. He’ll try and fail, but so what? It’s the challenge that matters.
Nice job, White Castle.